AEM 3350 - International Technology Marketing of Biotechnology

Spring. 3 credits.

Prerequisite: ECON 1110 and one college biology course or equivalents.

W. H. Lesser.

Explores international technology marketing from an economics perspective using biotechnology as an example. Topics include technology theories, products, risk (health and environmental) regulation, industry structure, labeling uses and regulations, public perceptions, patents, trade, and international conventions. The course is of interest to students of biotechnology, public technology policy, and international technology marketing.