AEM 2480 - Food and Consumer Packaged Goods Industry Dynamics

Spring. 3 credits.

Prerequisite: AEM 2400/AEM 2420, and AEM 2200/AEM 1200. Co-meets with AEM 6480.

R. Hawkes.

Covers merchandising principles and practices as they apply to food industry situations. Examines the various elements of merchandising such as buying, pricing, advertising, promotion, display, store layout, profit planning and control, and merchandising strategy. Considers the consequences of food industry trends and initiatives for other industry members, public policy makers, and consumers.

Outcome 1: Students will explore the dynamics of food distribution systems and the economic principles that underly food industry dynamics.

Outcome 2: Student assignments and exams will require finding, evaluating, and ethically using information.

Outcome 3: Student assignments will require integration of quantitative and qualitative information to propose solutions.

Outcome 4: Student assignments will be graded for clarity and composition.

Outcome 5: Students will complete both individual and team assignments.