COMM 2820 - Research Methods in Communication Studies

(SBA-AG)

Fall. 3 credits. Letter grades only.

Enrollment limited to: sophomore standing or higher.

Staff.

Covers social scientific methods to solve communication research problems empirically. Topics include basic principles of social scientific research, random sampling, questionnaire design, experimental research design, focus group techniques, content analysis, and basic descriptive and inferential statistics. Students also learn basic data manipulation, presentation, and analysis techniques using SPSS and EXCEL.