NCC 5030 - Marketing Management

Fall. 2.5 credits.

Limited enrollment. Johnson School core course. Non-Johnson students, see NCC 5530.

S. van Osselaer, S. Kim.

Designed to convey the key concepts of marketing and how they fit into the larger context of management strategy and decisions. Presents both the practical “how” and the fundamental “why” of marketing activities in the light of contributions from behavioral science, economics, and statistics. The goals are to provide sufficient understanding for those who need only to interact with the marketing function, as well as communication concepts and developing processes that can provide the foundation for further course work and future experience in marketing. The course makes extensive use of case materials.