ORIE 4154 - Revenue Optimization and Marketplace Design

Spring. 3 credits.

Prerequisites: ORIE 3300 and ORIE 3500, or permission of instructor.

Staff.

Application of modeling and optimization techniques in designing a company’s interface with the market. We will cover a variety of topics (product pricing and capacity control; designing product assortments and customer segmentation; the use of customer data in modeling and optimization; the design of online platforms and markets), with examples from transportation, retail, hospitality and the sharing exconomy.