HADM 2430 - Marketing Management for Services

Fall, Spring. 3 credits. Letter grades only.

Enrollment limited to: SHA students. Freshmen may not enroll. Required.

H. Chun, C. Dev, W. Lynn.

Students develop an understanding of marketing management: the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students learn about marketing management through a mix of readings, lectures, class discussions, case studies, in-class exercises, guest speakers, and exams.

Outcome 1: PLO 1.1: Students will identify key issues and appropriately apply discipline principles to analyze hospitality marketing challenges.

Outcome 2: PLO 1.2: Students will critically evaluate hospitality marketing challenges and will formulate solutions based on principles from multiple management disciplines.