DEA 2550 - [Design Strategy and Management]

(LAD-HE)

Fall. Not offered: 2020-2021. Next offered: 2022-2023. 3 credits. Letter grades only.

Enrollment preference given to: DEA undergraduate majors.

Staff.

How can design play a role in an organization’s success in the 21st century? This course will present an overview of design thinking as it is applied to the function of organization, and to facility planning and management. We will look at a diverse range of strategic design applications including branding, organizational culture, user experience, scenario planning, workplace strategy, operations and maintenance. A series of guest lectures from leading practitioners will provide a framework for the class.

Outcome 1: Students will develop a clear understanding of the different roles and disciplines involved in design, business, and management.

Outcome 2: Recognize the strategic and tactical value of design opportunities in business and develop the ability to apply design skills to solving 21st century organizational challenges.

Outcome 3: Identify the key role of facility planning and management (FPM) in organizational success, demonstrate the phase of FPM and identify the skills needed to deploy them.