NBAY 6090 - Digital Marketing

Fall. 1.5 credits. Letter grades only (no audit).

Prerequisite: TECH 5310. Enrollment limited to: Johnson Cornell Tech students. Offered in New York City at Cornell Tech.

T. Bondi.

This course introduces students to fundamental concepts in digital marketing and prepares them for roles as a marketer, entrepreneur or product manager. Students will be exposed to an overview of the major players in the advertising and digital industries, as well as a variety of tools commonly found in start-ups and technology firms. Course material will be covered with a mixture of case studies, lectures, and guest speakers.