ILRHR 8102 - Strategic Positioning in Markets

Summer. 0.5 credits. Letter grades only.

Enrollment limited to: students enrolled in the Executive Master of Human Resource Management. Offered online only.

Staff.

Central to your business strategy is identifying your strategic position. Strategic positioning is essentially how your firm “stacks up” to the competition and helps to define the scope and scale of your business. To survive and thrive you need accurate data-driven models for self-assessment and competition analysis. This course will cover product or service differentiation and help you stake your claim in a particular market segment. You will delve into fascinating case studies from fashion icon Gucci to jewelry giant Zales and review several of the greatest do’s and don’ts in the history of strategic positioning.