NCCW 5030 - Marketing Management

Fall. 2.5 credits. Letter grades only (no audit).

Enrollment limited to: MS in Healthcare Leadership/Executive MBA dual degree students. Offered in New York City at Cornell Tech.

D. Stayman.

The course is designed to convey the key concepts of marketing and how they fit into the larger context of management strategy and decisions. Both the practical “how” and the fundamental “why” of marketing activities are covered. The goal is to provide sufficient understanding for those who will only need interaction with the marketing function and its managers, while at the same time communicating concepts and developing thought processes that can provide the foundation for further experience in marketing.