NCCB 5030 - Marketing

Fall. 3 credits. Letter grades only (no audit).

Enrollment limited to: students enrolled in the Cornell Executive MBA Americas degree program. Offered in multiple locations.

M. Thomas.

Through a discussion of key marketing theories and practical application, this course prepares business managers to formulate and communicate solutions to commonly faced marketing problems. It explores marketing strategy, mix, and research, while emphasizing the importance of quantitative analysis and consumer behavior.