NCCT 5030 - Marketing Management I

Fall. 1.5 credits. Letter grades only (no audit).

Enrollment limited to: Cornell-Tsinghua FMBA dual degree students.

Staff.

This course aims to teach the main theories of marketing and how to apply these theories in management decisions. Students are also taught how to conduct marketing management practices by combining the knowledge of behavior, economics and statistics, and to explain theories behind these marketing practices.