NBAE 5750 - The Customer Experience

Fall. 1 credit. S/U grades only (no audit).

T. Schryver.

Innovation and New Venture Creation and The Customer Experience is a comprehensive program in experiential education in the key aspects of envisioning, starting and running a new business or innovation project within an existing enterprise. The course is led by Prof. Steven Gal, a career entrepreneur, and supported by a team of Johnson faculty entrepreneurs with expertise in sales, marketing, computer science, entrepreneurial finance and design thinking who will work with teams throughout the program. We will focus on concepts and frameworks in entrepreneurship and innovation and on actually “doing” entrepreneurship, workshop style.