NBAW 5710 - Management Simulation

Spring. 1 credit. S/U grades only (no audit).

Enrollment limited to: MS in Healthcare Leadership/Executive MBA dual degree students. Offered in New York City.

S. Sauer.

In this course each student will work as part of a team to manage a simulated manufacturing company. Each team is responsible for making yearly decisions in four broad areas: sales, marketing, operations, and finance. Depending on class size, there will be one or two different industries, each operating in its own competitive space, and there will be four or five companies in each industry. Your competition, therefore, is limited to the other three or four teams in your industry. You will all start in the same position, competing with one another to gain market share, generate revenue, and increase profitability. Performance is measured by the relative success of each firm in creating shareholder value by paying dividends and increasing share price.