AEM 5220 - Digital Business Strategy

Fall. 3 credits. Letter grades only.

Enrollment limited to: graduate students. Co-meets with AEM 3220.

A. Leiponen.

Information and Communication Technologies(ICTs) continue to revolutionize industries. Mobile computing has taken off, Big Data is here, and crowd capitalism reigns supreme. E-commerce is now a given in many industries, while manyothers continue to struggle to figure out the new terms of competition. By examining the experience of earlier digital transformations of industriessuch as books, music, software,telecommunications, and newspapers, we attempt to shed light on what may lie ahead for industries currently undergoing upheaval, particularly considering the emerging Internet of Things, 5G networks,and the fourth industrial revolution.The goals of the graduate-level course are for the student to understand, critically evaluate, and apply:

The nature of information as an economic good;
The role of communication networks in society and the economy;
Industrial impact of digitization, including data, analytics,and AI;
Platformization of markets;
New business models and business opportunities arising from the evolving landscape;
New technologies for digital innovation.

Outcome 1: Students will develop an understanding of analytic frameworks for crafting digital business models and facilitate digital innovation.

Outcome 2: Students will be able to assess the effects of technological and societal change on digital business models.

Outcome 3: Students will understand and apply the strategic mechanisms for capturing the economic benefits from new technological opportunities, as well as identify and address the strategic and organizational challenges involved in managing rapid change.