BANA 6390 - Analytics for Demand Management

Spring. 1.5 credits. Letter grades only (no audit).

Offered online.

S. Gupta.

Students will gain insight into how consumers make decisions through choice-based conjoint analysis; learning to extrapolate, interpret and then optimize data. A further look into digital advertising analytics will require students to explore marketing mix models and how to determine optimal pricing from conceptual and mathematical standpoints.