BANA 6340 - Customer Analytics

Spring. 1.5 credits. Letter grades only (no audit).

Offered online.

Y. Park.

The term “Customer Centric” is synonymous with proactive business strategy worldwide. Primarily due to advances in technology, we are experiencing a fundamental shift in business, i.e., the shift from focusing on the product towards focusing on the individual customer as the most critical unit of analysis, in both the Business-to-Business (B2B) and Business-to-Consumer (B2C) sectors. This course aims students to understand the analytical tools for different aspects of customer centricity: as part of a knowledge management system (understanding the customer), as part of the development of strategic competence as a learning organization (building a customer-centric culture), and as a foundation for corporate strategy development and execution (serving the customer).