AEM 3440 - Consumer Behavior

Spring. 3 credits. Student option grading.

Enrollment preference given to: Dyson students. Co-meets with AEM 6440.

J. Rifkin.

Develops a useful, conceptual understanding of the problem and strategies associated with the psychology behind consumer behavior. In doing so, the course provides frameworks that enable students to address these issues responsibly, systematically, and creatively.