FSAD 2310 - Fashion Product Management

Fall. 3 credits. Letter grades only.

Permission of department required. Enrollment preference given to: FSAD majors and Fashion Studies minors.

J. Reed.

This course is an overview of the fashion supply chain with emphasis on the U.S. apparel industry. Students will learn key concepts for managing the development, marketing, and distribution of fashion products including consumer behavior, trend forecasting, brand management, merchandise planning, and multi-channel distribution.

Outcome 1: Describe the interaction between producers, retailers, and consumers in the apparel supply chain.

Outcome 2: Critically analyze the apparel product development process in view of current economic and social concerns.

Outcome 3: Formulate marketing, merchandising, and costing strategies for fashion products.