NBA 5640 - The Business of Entrepreneurship

Fall, Spring. 3 credits. Letter grades only (no audit).

Enrollment limited to: Johnson and graduate students. Undergraduate seniors and juniors, see NBA 3000.

Fall: G. Ray, K. Rother; Spring: G. Ray, T. Schryver.

The Business of Entrepreneurship is a comprehensive introduction to the key aspects of envisioning, starting and running a new business. The Business of Entrepreneurship focuses both on concepts and frameworks in entrepreneurship and on “doing” entrepreneurship. Students will form teams, ideate new businesses, complete customer development, construct business models and work towards defining minimum viable products. Topics covered will include definition of the market, sales and distribution, competition, hiring and management of people, cash flow and financial management, making compelling pitches and raising capital. The course culminates in a capstone project of writing a business plan and presenting to a group of entrepreneurs and investors. This course is appropriate both for students interested in launching an entrepreneurial endeavor or students who will benefit from learning frameworks applied to the entrepreneurial process.