MGMT 5640 - Entrepreneurship

Spring. 1.5 credits. Letter grades only (no audit).

Priority given to: Johnson MPS students; open to other graduate students if enrollment spots remain available.

B. Treat.

The course provides a hand-on experience for learning the key philosophies and tactics of entrepreneurial activity and the entrepreneurial mindset. This includes the development of a viable business concept, meaningful customer discovery, the evaluation and planning of the start-up businesses, marketplace analysis, financing, and operations. The course utilizes lectures and the directed readings. The goal is a meaningful understanding of how to start a new business venture, achieved by building and communicating the framework for a viable business.