COMM 3065 - Sports Communication: Media, Marketing, Crisis and Violence

(SBA-AG)

Fall. 3 credits. Student option grading (no audit).

C. Byrne.

This course will introduce the student to various aspects of the sports-media-audience relationship, including the history of sports and the media, the industries that constitute sports media, the audiences drawn to and affected by sports media, and the social issues that arise from sports media. It will organized around three modules: Industry, Issues & Careers.

Outcome 1: Distinguish between various sports communication professions.

Outcome 2: Identify pressing issues around professional and amateur sports and how they might affect cultures on the whole.

Outcome 3: Critically evaluate a wide variety of sports and global sporting events with respect to media coverage.

Outcome 4: Design a communication plan for a sports media crisis.

Outcome 5: Propose an advertising plan for sports-related products or services using communication theories. 6. Demonstrate oral communication and interview skills.