COMM 4860 - Risk Communication

(SBA-AG)

Fall, Winter, Spring. 3 credits. Student option grading.

C. Lambert.

Every day we face known and unknown risks to our own health and safety and risks to the environment. In many cases we not only misperceive these risks, but we frequently make decisions that put us at even greater risk. Communicating the likelihood of harm based on complex, incomplete, and uncertain science is a challenge. This course uses case studies to illustrate theories of risk communication, and practical in-class exercises to demonstrate how theories apply to specific situations.

Outcome 1: Students will be able to explain how the communication of complex risk differs from other types of communication.

Outcome 2: Students will be able to describe a range of theories relevant to risk communication.

Outcome 3: Students will be able to gain experience in applying communication theory to the practice of risk communication.