AEM 4400 - Retail Strategy

Fall. 3 credits. Letter grades only.

Prerequisite: AEM 2420 or equivalent.

N. Yang.

This course explores the strategies and analytical techniques employed to address both classical and contemporary problems faced by retailers. Case study analysis provides a principal pedagogical approach. Cases come from a broad spectrum of retailing sectors: food, mass, fashion, on-line, international. Project required. Selected retail executives will participate.