NBAE 5710 - Cornell Management Simulation

Spring. 1.5 credits. Letter grades only (no audit).

Enrollment limited to: Cornell Executive MBA Metro New York Degree program. Offered in New York City at Cornell Tech.

T. Schryver.

The Cornell Management Simulation (CMS) is a business simulation course in which each student works as part of a team to manage a manufacturing company. Each team is responsible for making yearly decisions in four broad areas: sales, marketing, operations, and finance. There will be three different industries, each operating in its own competitive space, and there will be four companies in each industry. Your competition, therefore, is limited to the other three teams in your industry. You will all start in the same position, competing with one another to gain market share, generate revenue, and increase profitability. Performance is measured by the relative success of each firm in creating shareholder value by paying dividends and increasing share price.