NBAE 5750 - New Venture Creation

Fall. 1.5 credits. Letter grades only (no audit).

M. Marx.

This course is a comprehensive program in experiential education in the key aspects of envisioning, starting and running a new business or innovation project within an existing enterprise. The course is led and supported by Johnson faculty entrepreneurs with expertise in sales, marketing, computer science, entrepreneurial finance and design thinking who will work with teams throughout the program. We will focus on concepts and frameworks in entrepreneurship and innovation and on actually “doing” entrepreneurship, workshop style.