NBA 4920 - Artificial Intelligence for Marketing Strategy

Spring. 1.5 or 3 credits, variable. Letter grades only (no audit).

There are no coding, math, or statistics prerequisites for this course. Co-meets with NBA 6921.

E. Manzoor.

With the availability of large, fine-grained traces of consumer behavior, artificial intelligence is increasingly deployed to automate marketing tasks by personalizing consumer experiences. This course is focused on demystifying the artificial intelligence hype by giving you a high-level understanding of how artificial intelligence works, and what it can (and cannot) do well. The course will involve a mixture of lectures, lecture-style case studies, and hands-on exercises in class.