AEM 5420 - Emerging Markets

Fall. 3 credits. Letter grades only.

Permission of instructor required. Enrollment limited to: graduate students. Co-meets with AEM 4420.

R.D. Christy.

Provides a framework for examining the effectiveness of marketing strategies in economies in transition and identifying the challenges and opportunities for firms in low-income economies to access industrial markets. Appraises the risk of entering markets in low-income economies and assesses the political, legal, cultural, and economic forces. Analyzes and discusses case studies of companies.