BANA 6920 - Machine Learning Applications in Business

Spring. 1.5 credits. Letter grades only (no audit).

Offered online.

C. Lee.

Businesses are increasingly turning to machine learning and data analytics to inform their decisions and solve complex problems given the recent rise of big data. Machine learning is enabling businesses on issues ranging from business strategy, to their day to day operations, powered by the ever-increasing data types such as social media, web and search traffic, and online reviews. The purpose of this course is to provide students with an introduction to the machine learning methods and explore how to derive meaningful actionable insights from data. The types of methods students will practice in this course include regression (including logistic regression), classification, and clustering.