FSAD 3330 - Retail Buying and Merchandising

Spring. 3 credits. Letter grades only.

Prerequisite: FSAD 2310.

J. Reed.

This course builds on the knowledge around product development, consumer research, and pricing from FSAD2310: Fashion Product Management by focusing on the fashion product cycle at the buying, planning, and merchandising stages. Students will learn the steps of the buying process, how to interpret retail and consumer data to make buying decisions, and how to create buying, assortment, and merchandising plans for a season.

Outcome 1: Describe buyer responsibilities in different types of retail environments.

Outcome 2: Analyze profit/loss statements, inventory, and pricing strategies to make buying decisions.

Outcome 3: Interpret retailer and customer data to create buying, assortment, and merchandising plans.