NBAE 5850 - Customer Preference, Demand and Pricing Analytics

Spring. 2 credits. Letter grades only (no audit).

Enrollment limited to: students enrolled in the Cornell Executive MBA Metro New York Degree program.

K. Boughanmi.

Understanding and effectively leveraging customer preferences, demand patterns, and pricing strategies are critical for achieving sustainable success in the current data-driven marketing landscape. This course offers a comprehensive exploration of key concepts, techniques, and tools needed to navigate this dynamic field. For instance, the course focuses on gaining insights into customer preferences through data-driven analysis and leveraging these insights to perform several managerial tasks, such as customer segmentation, demand forecasting, and product/service pricing. The course emphasizes a combination of statistical modeling, modern machine learning and artificial intelligence tools, and analytics. We will be utilizing industry-standard software and techniques for data analysis. A basic understanding of statistics and familiarity with data analysis tools such as Excel is recommended. This course would benefit students targeting careers in marketing, consulting, entrepreneurship, and market research.