Marketing Analytics Certificate

Today’s organizations have oceans of data available to them—and those that can translate it into meaningful business insights can gain competitive advantage. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. You’ll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins.

From market response models, customer preference measurement and product positioning, to customer lifetime value, the six two-week courses in this program cover a variety of topics that will help you harness the power of data to improve your bottom line.

You’ll need an understanding of foundational statistics and Excel analysis before starting your first course.

Courses

Key Takeaways

Optimize spend in paid search advertising
Measure advertising effectiveness and efficiency using the scientific method
Make budget allocation decisions by attributing sales outcomes to specific marketing channels
Use conjoint analysis to measure and interpret consumer preferences
Articulate a strategic rationale for customer segmentation and how segmentation fits into the process of developing marketing strategy
Articulate potential uses of factor analysis
Interpret a scoring model to make strategic decisions about potential customers and target segments
Examine data related to customer lifetime value
Develop market response models

What You’ll Earn

Marketing Analytics Certificate from Cornell Johnson Graduate School of Management
60 Professional Development Hours (6 CEUs)

Who Should Enroll

Marketing managers
Product managers
Analysts

Total Investment

$3,600 with monthly payment options available
3 months to complete all the courses

How to Enroll

For more information on how to enroll, please visit Marketing Analytics Certificate