Social Media in HR: From Policy to Practice Certificate

The emergence of social media has erased the physical boundaries for collaboration and innovation. A professional certificate in social media in HR from Cornell University’s ILR School prepares you to get the most from today’s online technology. Learn policy best practices and tools to boost results from remote teams, bring your organization closer to top talent, and personalize your employer brand.

This program consists of three two-week courses that provide HR professionals with the skills they need to develop a smart, beneficial social media strategy for their organizations. Learn best practices in uses, opportunities and benefits as well as risks, and ways to develop and implement policies from experts with the ePolicy Institute, Ethics Resource Center, and SHRM. Then, learn approaches and tools for using social media to strengthen your employer brand, both in competing for top talent outside your organization and in engaging and retaining your existing employees. HR leaders from global organizations like Citi, IBM, Aetna, and Boeing provide strategies and practical guidance for using online tools to support and manage productive, high-performing remote teams.

Courses

Key Takeaways

Make a persuasive case for an effective social media policy
Create a plan for developing and deploying a social media policy in your organization
Develop effective policy that protects your organization from the risks of social media while enabling employees to innovate more effective ways to accomplish work
Determine the value proposition for your organization’s brand
Develop a social media communication plan to attract talent to your organization
Design social media actions to select external and internal talent
Make the business case for using remote work in support of your organization’s strategy
Assess the current technology infrastructure and forecast future technology needs for a remote work program

What You’ll Earn

Social Media in HR: From Policy to Practice Certificate from Cornell ILR School
24 Professional Development Hours (2.4 CEUs)
18 Professional Development Credits (PDCs) toward SHRM-CP and SHRM-SCP recertification

Who Should Enroll

HR generalists
HR managers
Communications managers
Professionals responsible for the effective use of social media in an organization

Total Investment

$1,800
1.5 months to complete all the courses

How to Enroll

For more information on how to enroll, please visit Social Media in HR: From Policy to Practice Certificate