Social Media Marketing Certificate

Creating and maintaining a clear, impactful, and authentic social media presence is key to discovering and connecting with potential customers. This begins with understanding when, where, how, and to whom social marketing content should be targeted and continues with brand-driven content that builds customer connection, community, and advocacy.
This certificate program will help you develop a strategic approach to executing today’s most relevant digital marketing tactics using social media platforms. Throughout the program, you will examine social media platform best practices to design a robust social marketing strategy and create brand-centered social content that aligns with your marketing objectives. You will also identify user-generated content opportunities and structure an influencer campaign to motivate and build the brand community. Additionally, you will create a proactive cross-platform social listening and community management system that is consistent with the brand and devise metrics to measure the success of your marketing efforts. By the time you complete this program, you will have developed a fully integrated social campaign that is ready to launch in the market.

Courses

Key Takeaways

Structure a social media strategy to guide campaign execution
Select the right social media platforms to deliver on specific marketing objectives across the social media marketing funnel
Create content based on a brand voice and marketing objectives to drive desired results
Structure an influencer program to boost brand equity as part of your content-marketing strategy
Plan and launch UGC (user-generated content) campaigns
Build a proactive social listening system that amplifies the efforts of social media marketing and creates close relationships between the brand and members of the brand community
Measure the effectiveness of social media marketing campaigns

What You’ll Earn

Social Media Marketing Certificate from The Hotel School, Cornell SC Johnson College of Business
60 Professional Development Hours (6 CEUs)

Who Should Enroll

Marketing channel managers
Product managers
Entrepreneurs
Account executives
Brand marketers
Social media community managers
Marketing communications specialists
Copywriters
Agencies and marketing consultants

Total Investment

$3,600 with monthly payment options available
3 months to complete all the courses

How To Enroll

Additional enrollment information coming soon.