Growth Marketing Certificate

In eCornell Certificate Programs  

As digital transformation and AI reshape every industry and function, marketers everywhere are racing to redefine their marketing approach. Traditional, tried-and-true marketing methods tend to focus on the top of the funnel and measure success by how many new customers are brought in. But successful marketing today is no longer about looking at growth in a vacuum; it is about using data-driven insights across the entire funnel to not only acquire new customers, but to engage them, retain them, and ultimately turn them into brand loyalists.

In this certificate program, you will discover practical ways to drive your entire customer life cycle. You will learn how to develop a growth marketing mindset, using key insights to generate compounding returns over time. You will start by assessing your organization’s current marketing activities and create a plan to optimize them using the key concepts from AI and digital marketing to formulate a digital strategy. You will then develop your own digital marketing plans for both paid and owned media. In the final course, you’ll have the opportunity to create a growth marketing strategy to supercharge the 4Ps of your marketing engine.

Upon completing the program, you will have developed the skills and frameworks needed to think like a growth marketer and create a sustainable marketing strategy that will ultimately generate “sticky” customers for years to come.