Hospitality Management 360 Certificate

Core Courses

• eCornell HAME501 - Becoming a Powerful Leader
• eCornell HAME502 - Building High-Performing Teams
• eCornell HAME513 - Understanding Financial Statements
• eCornell HAME514 - Using Ratio Analysis to Evaluate Financial Performance
• eCornell SHA099 - Introduction to Hotel Operations
• eCornell SHA521 - Services Marketing Planning and Management
• eCornell SHA522 - Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
• eCornell SHA531 - Introduction to Hotel Revenue Management
• eCornell SHA532 - Forecasting and Availability Controls in Hotel Revenue Management
• eCornell SHA546 - Marketing the Hospitality Brand Through Digital Media
• eCornell SHA601 - Utilizing Income Statements and Operational Data
• eCornell SHA604 - Building Guest Loyalty
• eCornell SHA705 - Introduction to Restaurant Revenue Management
• eCornell SHA708 - Managing Meal Duration and Reservations

Elective Courses

Choose Four Courses

• eCornell SHA523 - Building a Resilient Services Marketing Information System
• eCornell SHA524 - Developing a Service Strategy and Managing the Brand
• eCornell SHA525 - Managing Service Demand through Pricing and Distribution Strategies
• eCornell SHA526 - Developing an Integrated Marketing Communications Strategy for Services
• eCornell SHA533 - Pricing Strategy and Distribution Channels in Hotel Revenue Management
• eCornell SHA534 - Overbooking Practices in Hotel Revenue Management
• eCornell SHA535 - Non-Traditional Applications of Hotel Revenue Management
• eCornell SHA547 - Implementing Brand Strategy Through Digital Media
• eCornell SHA602 - Optimizing Your Food and Beverage Menu
• eCornell SHA603 - Managing Your Food and Beverage Supply Chain
• eCornell SHA707 - Optimizing Restaurant Space and Pricing

Key Takeaways

• Define and differentiate between leadership and management
• Create a plan for overcoming new leadership challenges and forming a high-functioning team
• Identify the proper online sources of financial information for research purposes
• Understand the structure of the three principal financial statements
• Analyze your firm’s marketing approach and make strategic decisions on how to optimize your team’s efforts
• Design and execute your own pricing strategy for a particular product or service
• Develop the fundamentals and practical skills involved in planning, opening, and managing an operation
• Assess a restaurant’s revenue capability and how to maximize its profitability
• Adopt a strategy that is focused on revenue per available room (RevPAR)
• Build booking curves; account for “pick-up”; segment demand by market, group, and channel; and calculate error and account for its impact.

What You’ll Earn

• Hospitality Management 360 Certificate from Cornell Hotel School
• 180 Professional Development Hours (18 CEUs)
• 24 Professional Development Credits (PDCs) toward SHRM-CP and SHRM-SCP recertification
• 24 credit hours toward HRCI recertification
• 25.25 Professional Development Units (PDUs) toward PMI recertification

Who Should Enroll

• Hospitality managers working in hotels and corporate offices
• Hospitality professionals aspiring to management positions

Total Investment

• 9 months to complete all the courses

How to Enroll

For more information on how to enroll, please visit Hospitality Management 360 Certificate