Business Strategy Certificate

Want to gain a competitive advantage for your business?

This certificate program will help you address today’s most pressing strategic business questions and design a strategy for your own organization. Using game theory to enhance your view of the marketplace, you will examine change, disruption, and uncertainty in your industry, and devise strategies to respond to these variables effectively. As part of this strategy, you’ll have the opportunity to assess possible internal roadblocks to overcome and create a plan to surmount them. Evaluating a series of approaches including M&A, strategic alliances, and organic growth, you will also identify potential synergies to boost your organization’s value creation and profitability and develop the necessary skills to optimize the web of relationships that drive your business. Finally, you will explore ways to leverage the power of digital platforms to grow your organization, through in-house development or advantageous interactions with outside platforms.

Throughout the program, you’ll engage with many detailed real-world examples and practical exercises that will help you see the world differently and ultimately develop savvier strategies to create sustained business success.

Courses

Key Takeaways

Perform a market diagnosis to describe your target customers and determine how you can best create value for them
Design a strategy to create and deliver value and defend profits
Assess change, disruption, and uncertainty in your industry
Respond to disruption effectively by surmounting internal roadblocks to change
Identify potential synergies to boost your organization’s value creation and profitability
Evaluate mergers and acquisitions, strategic alliances, and organic growth strategies for your organization
Identify your supply chain and key business relationships and assess their health
Use game theory to understand the game, outsmart your rivals, and maximize profits
Leverage the power of digital platforms to grow your organization

What You’ll Earn

Business Strategy Certificate from Cornell Johnson Graduate School of Management
60 Professional Development Hours (6 CEUs)
60 Professional Development Credits (PDCs) toward SHRM-CP and SHRM-SCP recertification
60 Credit hours towards HRCI recertification

Who Should Enroll

Strategic/Executive sales leaders
Senior business leaders
Executives
Directors
Managers
Entrepreneurs

Total Investment

3 months to complete all the courses

How To Enroll

For more information on how to enroll, please visit Business Strategy Certificate