Digital Marketing 360 Certificate

As the digital marketing landscape continues to grow and evolve, it can be challenging to prepare to pivot your strategies to adapt to a rapidly changing environment.

From AI, to data privacy, to influencer marketing, the Digital Marketing 360 certificate program is designed to help you understand — and rise to — the challenges facing modern marketers. Throughout the courses, you’ll create, enhance, and implement today’s most effective digital marketing practices. You’ll learn how to look across marketing channels and platforms to identify opportunities for growth; create a social media strategy that will allow you to achieve your marketing objectives and goals; and, importantly, measure the success of your marketing efforts through analytics. Whether you’re looking to enter the field of digital marketing or simply gain more formal training, this certificate program will provide you with the leading-edge tools you need to stay ahead and drive top performance.

For the best experience in this program it is recommended to take these courses in the order that they appear.

This program includes a year of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events.

Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Courses

Growth Marketing Electives

Choose one elective track

Data Privacy Electives

Choose one elective track

Key Takeaways

Develop a comprehensive marketing plan that establishes priorities and resourcing plans for use of paid and owned media appropriate to your organization
Analyze opportunities and strategies associated with paid advertising on websites and digital platforms owned by other companies
Structure a social media strategy to guide campaign execution
Select the right social media platforms to deliver on specific marketing objectives across the social media marketing funnel
Optimize spend in paid search advertising
Articulate a strategic rationale for customer segmentation and how segmentation fits into the process of developing marketing strategy
Identify opportunities to use AI to augment your marketing processes
Create the best data protection solutions to maximize your marketing insights

What You’ll Earn

Digital Marketing 360 Certificate from Cornell SC Johnson College of Business
224 Professional Development Hours (22.4 CEUs)

Who Should Enroll

Marketers at all levels
Business leaders
Brand managers
Marketing data analysts
Social media community managers
Product managers
Entrepreneurs
Any professional looking to move into digital marketing or improve their ability to converse with marketing team members

Total Investment

10 months to complete all the courses

How To Enroll

For more information on how to enroll, please visit Digital Marketing 360 Certificate