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Nov 21, 2024
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Courses of Study through eCornell 2024-2025
Marketing Strategy Certificate
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In eCornell Certificate Programs
Marketing strategy isn’t confined to your marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.
This six-course online marketing certificate provides you with the MBA-level strategic marketing training you need to make strong business decisions and set strategic direction for your company, unit, department, or product line.
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Key Takeaways
- Identify the components of a well-defined marketing strategy and how it might influence overall business strategy
- Apply the concepts of segmentation, targeting, and positioning to a product or service
- Perform a market analysis and learn to apply the six stages of research to a marketing initiative
- Create and communicate the value of your brand
- Improve new product diffusion and develop strategies to increase product adoption and sales
- Identify new marketing channels and learn how to communicate value to potential consumers
What You’ll Earn
- Marketing Strategy Certificate from Cornell SC Johnson College of Business
- 48 Professional Development Hours (4.8 CEUs)
Who Should Enroll
- Marketing managers
- Project and product managers
- Anyone responsible for producing or executing a marketing plan
- Non-marketing professionals and business leaders looking to develop marketing strategy
Total Investment
- 3 months to complete all the courses
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