Revenue Management 360 Certificate

Core Courses

• eCornell SHA531 - Introduction to Hotel Revenue Management
• eCornell SHA532 - Forecasting and Availability Controls in Hotel Revenue Management
• eCornell SHA533 - Pricing Strategy and Distribution Channels in Hotel Revenue Management
• eCornell SHA534 - Overbooking Practices in Hotel Revenue Management
• eCornell SHA535 - Non-Traditional Applications of Hotel Revenue Management
• eCornell HAME513 - Understanding Financial Statements
• eCornell HAME514 - Using Ratio Analysis to Evaluate Financial Performance
• eCornell SHA546 - Marketing the Hospitality Brand Through Digital Media
• eCornell SHA547 - Implementing Brand Strategy Through Digital Media
• eCornell SHA771 - Price and Inventory Controls
• eCornell SHA772 - Price Sensitivity and Pricing Decisions
• eCornell SHA773 - Segmentation and Price Optimization
• eCornell SHA774 - Displacement and Negotiated Pricing
• eCornell SHA775 - Search Engines and Online Selling: Stimulating Incremental Demand

Elective Courses

Choose Four Courses

• eCornell HAME507 - Mastering the Time Value of Money
• eCornell HAME508 - Making Capital Investment Decisions
• eCornell HAME509 - Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions
• eCornell HAME510 - Raising Capital: The Process, the Players, and Strategic Considerations
• eCornell SHA521 - Services Marketing Planning and Management
• eCornell SHA522 - Evaluating Business and Customer Factors Affecting Marketing Decisions for Services
• eCornell SHA523 - Building a Resilient Services Marketing Information System
• eCornell SHA524 - Developing a Service Strategy and Managing the Brand
• eCornell SHA525 - Managing Service Demand through Pricing and Distribution Strategies
• eCornell SHA526 - Developing an Integrated Marketing Communications Strategy for Services
• eCornell SHA705 - Introduction to Restaurant Revenue Management
• eCornell SHA706 - Menu Design and Engineering
• eCornell SHA707 - Optimizing Restaurant Space and Pricing
• eCornell SHA708 - Managing Meal Duration and Reservations
• eCornell SHA709 - Building Demand During Slow Periods

Key Takeaways

• Describe hotel revenue management and its benefits and understand how to recommend room rates
• Implement strategies to increase revenue during different seasons
• Apply length-of-stay controls to your hotel
• Develop an overbooking approach and manage the issues associated with it
• Make the correct group-management decisions
• Develop your own functional revenue management plan and apply it to additional areas of your hotel
• Evaluate the effects of price, length of stay, demand, and availability controls on revenue
• Know how to distinguish between transient revenue management and negotiated selling
• Manage requests for group and negotiated business
• Effectively use search engine marketing and understand the role of online channels and the opportunities they provide
• Define, align, and refine a brand promise for your organization

What You’ll Earn

• Revenue Management 360 Certificate from Cornell Hotel School
• 180 Professional Development Hours (18 CEUs)
• 13.25 Professional Development Units (PDUs) toward PMI recertification
• 12-36 HRCI recertification credits toward your PHR, SPHR or GPHR certification
• 6-30 Professional Development Credits (PDCs) toward SHRM-CP and SHRM-SCP recertification

Who Should Enroll

• General managers
• Revenue and finance managers
• Hospitality professionals responsible for financial success

Total Investment

• 9 months to complete all the courses

How to Enroll

For more information on how to enroll, please visit Revenue Management 360 Certificate