Sales Growth Certificate

This five-course certificate provides sales managers with the skills needed to build an actionable roadmap for driving sales growth. Learn how to conduct micro-market analysis to find hidden and unique opportunities, discover strategies to streamline your go-to-market process to increase face time with the highest-priority clients, and focus your value proposition for higher conversion rates.

Based on the book Sales Growth: Five Proven Strategies from the World’s Sales Leaders, authored by experts at McKinsey & Company, the courses translate insights from 150 sales leaders into clear and practical guidelines for action. These tools and strategies provide a foundation in key frontline sales concepts to drive real growth in your company.

Courses

Key Takeaways

Find the right pockets of growth in your market
Identify top opportunities
Segment your customers to focus your search for better sales growth
Manage and maximize your time spent selling
Develop the skills to prioritize your accounts
Tailor your value proposition to specific customers
Drive growth through account planning
Conduct an effective sales call to negotiate maximize value
Convey an understanding of how to drive value beyond price
Track and manage sales performance

What You’ll Earn

Sales Growth Certificate from Cornell Johnson Graduate School of Management
40 Professional Development Hours (4 CEUs)

Who Should Enroll

Sales representatives
Sales managers
Account managers
Organizational leaders who want to better understand sales team strategies

Total Investment

3 months to complete all the courses

How to Enroll

For more information on how to enroll, please visit Sales Growth Certificate