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Nov 21, 2024
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Courses of Study through eCornell 2024-2025
Strategic Hospitality Marketing Certificate
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In eCornell Certificate Programs
When you’re marketing your services, success depends on knowing what target customers want and aligning it with the value your company delivers.
This requires an integrated strategy that includes market analysis and demand management, marketing strategy, brand management, and marketing communications.
By adopting this customer-centric approach to marketing, you’ll be better prepared to deliver memorable experiences, exceed customer expectations, gain competitive advantage, and ultimately position your company for success.
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Key Takeaways
- Analyze your firm’s marketing approach and make strategic decisions on how to optimize your team’s efforts
- Target your consumers at the right time and through the right channels
- Develop a service strategy that elevates and supports your brand
- Meet customer demand with creative pricing and distribution strategies
- Create effective marketing communications that drive demand and engagement for your services
What You’ll Earn
- Strategic Hospitality Marketing Certificate Cornell Hotel School
- 48 Professional Development Hours (4.8 CEUs)
Who Should Enroll
- Customer-focused sales and marketing professionals
- Services marketing and operating professionals
- Product marketing professionals
- Industry professionals analyzing services marketing data to make strategic decisions
Total Investment
- 3 months to complete all the courses
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