AEM 3220 - Digital Business Strategy

Fall. 3 credits. Letter grades only.

Prerequisite: AEM 2200 or ECON 1110. Enrollment preference given to: Dyson students. Co-meets with AEM 5220.

A. Leiponen.

As digital innovations revolutionize industries, many companies struggle to figure out the changing terms of competition. We will examine earlier digital transformations of industries such as books, music, software, telecommunications, and newspapers to assess the potential impact of Internet of Things, 5G networks, and the fourth industrial revolution. Students will critically evaluate the nature of data and information as economic goods; the role of communication networks in the economy; the industrial impact of digitization, including data, analytics, and AI; the platformization of markets; and new business models and business opportunities.

Outcome 1: Students use analytical frameworks to craft digital business models and facilitate organizational design.

Outcome 2: Students assess the effects of technological and societal change on competition in digital markets.

Outcome 3: Students develop strategies for capturing economic benefits from innovation opportunities.