AEM 5220 - Digital Business Strategy

Fall. 3 credits. Letter grades only.

Enrollment limited to: graduate students. Co-meets with AEM 3220.

A. Leiponen.

As digital innovations revolutionize industries, many companies struggle to figure out the changing terms of competition. We will examine earlier digital transformations of industries such as books, music, software, telecommunications, and newspapers to assess the potential impact of Internet of Things, 5G networks, and the fourth industrial revolution. Students will critically evaluate the nature of data and information as economic goods; the role of communication networks in the economy; the industrial impact of digitization, including data, analytics, and AI; the platformization of markets; and new business models and business opportunities.

Outcome 1: Students will be able to use analytical frameworks to craft digital business models and facilitate organizational design.

Outcome 2: Students will be able to assess the effects of technological and societal change on competition in digital markets.

Outcome 3: Students will be able to develop strategies for capturing economic benefits from innovation opportunities.