REAL 6640 - Management Communication

Fall. 3 credits. Letter grades only (no audit).

Forbidden Overlap: HADM 3650, HADM 3670, HADM 6670, HADM 7610.
Enrollment limited to: graduate students. Preference given to: Baker students and graduate minors in Real Estate. Required course for Baker Program in Real Estate students. May be taken for elective credit by other graduate students.

A. Quagliata.

The purpose of this course is to improve writing and speaking skills as applied in the real estate industry contexts and practices. Students learn to think critically and strategically about communication, to produce messages that are clear, concise, efficient, and effective. Students will have opportunities to practice effective communication elements in a variety of genres, ranging from shorter messages to complex reports and decks, as well as persuasive speeches. More specifically, students will learn how to adjust their communication choices when communicating in different written and oral genres typical in real estate situations. Overall, the goal is to make students’ communications clearer, succinct, efficient, effective, and persuasive. Students are evaluated on the communication skills that they will regularly demonstrate through class activities, discussions, preparation, etc.

Outcome 1: Understand the main principles of successful business communication and persuasion and apply them to a variety of oral and written RE communication situations.

Outcome 2: Make strategic decisions regarding communication channel, content, organization, tone, style, and so forth, to effectively influence specific audiences.

Outcome 3: Design and deliver complex communication genres, such as reading decks and investment pitches, which require a combination of successful individual and group communications.